A Model of Students’ University Decisionmaking Behavior Cover Image

A Model of Students’ University Decisionmaking Behavior
A Model of Students’ University Decisionmaking Behavior

Author(s): Ionela Maniu, George Constantin Maniu
Subject(s): Higher Education , Educational Psychology, Behaviorism, Marketing / Advertising, Sociology of Education
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Higher educational institutions (HEI); University choice process; Student’s behavior; Combined models;

Summary/Abstract: Over the last decade the higher education institutional framework suffered a major transformation:the increasing influence of market competition on academic life - “marketization”.Consequently, HEI attention is increasingly focused on attracting high quality (human) resources and students. Such context demands a deeper understanding of students’ decision making process for HEI. Literature on higher education management provides a large number of models, which attempt to provide an understanding of student buying behavior and how they select a university. Based on literature review, this paper explores different university choice models (economic, status attainment, combined) that analyze the student behavior as consumers in the higher education marketplace and suggests a new one, considering the phases of the decision making process and the factors that influence university choice decision. Finally, implication of factors in different phases of the decision process are discussed.

  • Issue Year: II/2014
  • Issue No: 05
  • Page Range: 431-435
  • Page Count: 5
  • Language: English