Los juegos de palabras en la publicidad de aerolíneas españolas e hispanoamericanas: una propuesta de clasificación.
The word plays in the advertising slogans of Spanish and Latin American airlines: a classification proposal.
Author(s): Aleksandr DziubaSubject(s): Pragmatics, Philology, Marketing / Advertising, Transport / Logistics
Published by: Editura Universităţii de Vest din Timişoara
Keywords: Advertising; advertising slogans; puns; wordplay; airliners;
Summary/Abstract: The main objective of this paper is to examine the characteristics of the wordplay used in airliners advertising slogans in Spanish speaking countries. The research also provides a formal classification of the whole set of devices that can be called wordplay and a new typology of puns based on the subject of punning.
Journal: Colindancias - Revista de la Red de Hispanistas de Europa Central
- Issue Year: 2017
- Issue No: 8
- Page Range: 161-173
- Page Count: 13
- Language: Spanish