Granice dopuszczalności wykorzystania seksu w reklamie w uchwałach Komisji Etyki Reklamy
Limits of Utilizing Sexual Themes in Advertising According to Advertising Ethics Committee Resolutions
Author(s): Dominik SłowikSubject(s): Law, Constitution, Jurisprudence, Media studies, Ethics / Practical Philosophy, Marketing / Advertising, Social Norms / Social Control
Published by: Oficyna Wydawnicza KA AFM
Keywords: law; advertising; advertising utilizing sexual themes; Advertising Ethics Committee; Advertising Ethics Code; marketing industry self-regulation; code of best practice;
Summary/Abstract: The article demonstrates an attempt to define the legal boundaries of using advertising that employs sexual themes on the basis of resolutions issued by the Advertising Ethics Committee. Issues with the use of sexual themes in advertising have been present for a long time. Existing laws do not always allow for the barring of such advertising, making self-regulation, in which the United Advertising Associations Council’s Advertising Ethics Committee plays a vital role, crucial. Benefits of such self-regulation, compared with legislated regulations, include flexibility in implementing solutions and the ability to promptly alter decisions in accordance with evolving social standards.
Journal: Państwo i Społeczeństwo
- Issue Year: XII/2012
- Issue No: 3
- Page Range: 79-95
- Page Count: 17
- Language: English