A PAGE OF HISTORY, A SLICE OF LIFE - ADS FROM 1949
A PAGE OF HISTORY, A SLICE OF LIFE - ADS FROM 1949
Author(s): Carmen NeamţuSubject(s): WW II and following years (1940 - 1949), Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Arhipelag XXI
Keywords: market development; means of communication; advertisements;
Summary/Abstract: With market development and diversification of products offered, there was the need to find new means of communication, information and influence regarding the buyer. In short, that was how advertisements born and rise. The aim is to arouse, wake up a reaction among customers in every age would they be. The art to engage and captivate the buyer lies in the choice of words suitable and then combining them into memorable statements. The ads can be viewed as a reflection of the era in which they were designed, a barometer of society, its aspirations. We will see a slice of life from Arad, as it appears in advertisements of 1949.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2018
- Issue No: 14
- Page Range: 65-70
- Page Count: 6
- Language: Romanian