Does CSR Enhance Market Performance for Automotive Companies?
Does CSR Enhance Market Performance for Automotive Companies?
Author(s): Anca-Mihaela Butnariu, Dumitru FilipeanuSubject(s): Supranational / Global Economy, Business Economy / Management, Energy and Environmental Studies, Economic development, Socio-Economic Research
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Industry; Automotive; Raising productivity; Cost/value; Brand distinction; Managerial resources and technology capabilities; Green manufacturing; Product life cycle; Product differentiation;
Summary/Abstract: This paper aims at analyzing the role of strategic CSR in creating stable long term performance in the automotive industry. The first part of the paper reviews the success factors for the European auto industry and analyses the influence strategic CSR has on these factors. In order to illustrate the relation between strategic CSR activities and the economic performance, the paper presents the strategic evolution of one of the most ancient motor companies on the international scene, namely Peugeot and evaluates the innovative ideas brought into the market, as well as its future prospects. The PSA Group holds a position of European leader in terms of CO2 emissions, with an average of 110.3 grams of CO2/km in 2014. The PSA Peugeot Citroen Group’s strategy is being increasingly oriented towards environmental protection and energy saving.
Journal: SEA – Practical Application of Science
- Issue Year: IV/2016
- Issue No: 12
- Page Range: 431-441
- Page Count: 11
- Language: English