Product Development within the Sustainable Development Context
Product Development within the Sustainable Development Context

Summary/Abstract: The economical power of the European countries will depend on their capacity of satisfying the market necessities and producing and offering products and services that combine the efficiency with the environment requirements. Products creation and development represents a key factor of the enterprise activity, tightly connected with the three pillars of the lasting development, respectively the economical competitiveness, social effects and the effects on the environment. The work spotlights the new way of approaching the products development within the context of the bitter confrontation between the idea of profit, generated by the competition, and the extra costs determined by the green product regarded as result of the limitations imposed by the lasting development principles.

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