Philosophy, Advertising Myths and Management
Philosophy, Advertising Myths and Management

Summary/Abstract: Daily need for inner security/safety, meaning/sense and axiological certitude receives a large/wide range of solutions – for the trend of ideas of ordinary consciousness to philosophical speculation. “Demystification of the world” through science goes along with a psycho-social-cultural crisis; the irreversible de-mystification of the perspectives over the world, the erosion of traditional symbolic horizons determine the human ideals, beliefs, the modes of perceiving, grasping and valuing existence to be shaped by means/forms that are substitutes for philosophy, taking the form of mythical scenarios. Advertising, for instance, aims not towards products, but life styles; management can define a mode of being.

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