The “Js-Chess Player” Strategy for Public Marketing Management– An Alternative Way in the Crisis Period
The “Js-Chess Player” Strategy for Public Marketing Management– An Alternative Way in the Crisis Period
Author(s): Gheorghe PopoviciSubject(s): Business Economy / Management, Governance, Public Administration, Economic development, Marketing / Advertising
Published by: EDITURA ASE
Keywords: public marketing; public services; public marketing attitude; public marketing orientation; public marketing thinking; attractive town; visual symbol; public event; promotional price; segmented price;
Summary/Abstract: The paper presents the opportunities for applying the public marketing in the relaunching of the Caraş-Severin towns and their turning into attracting towns. The forwarded public marketing strategies are regarded from three perspectives: the perspective of the citizen-customer; the perspective of the sustainable development of towns and the perspective of the investment in a better living standard.
Journal: Revista de Management Comparat Internațional
- Issue Year: 10/2009
- Issue No: S1
- Page Range: 434-438
- Page Count: 5
- Language: English