The Consumer’s Place Among the Companies’ Values
The Consumer’s Place Among the Companies’ Values
Author(s): Teodora Cristina Roman, Adriana MANOLICĂSubject(s): Business Economy / Management, Micro-Economics, Socio-Economic Research
Published by: EDITURA ASE
Keywords: consumer; value system; managerial culture;
Summary/Abstract: The modern society imposed the consideration of the consumer as a company value – be it declared (in a value system) or implicit. The research intended to identify the existence, on the one hand, and the place, on the other hand, of the customer value in the value system of the companies in the Iasi area.
Journal: Revista de Management Comparat Internațional
- Issue Year: 10/2009
- Issue No: S1
- Page Range: 49-56
- Page Count: 8
- Language: English