The History of the Regional Public Audiovisual Broadcasting since December 1989 – Between the Communicational Ethos and the Audimat
The History of the Regional Public Audiovisual Broadcasting since December 1989 – Between the Communicational Ethos and the Audimat
Author(s): Gabriela Rusu-PăsărinSubject(s): Media studies, Evaluation research, Transformation Period (1990 - 2010)
Published by: Editura Universitaria Craiova
Keywords: democratization; public audiovisual broadcasting; communicational ethos; audimat; liberalization of licenses;
Summary/Abstract: Over time history has determined the development and adaptation of the means of mass communication. The communist dictatorship in Romania was followed by democraticy (the post-December period), which led to a new dimension of the media impact, coming up to the new expectations of the media consumers. The hereby study analyzes some of the changes that the transition period has produced with regard to receiving the audio-visual message, while stressing the stages of this phenomenon, at the level of the community and the media.
Journal: Revista de Științe Politice. Revue des Sciences Politiques
- Issue Year: 2012
- Issue No: 35
- Page Range: 443-453
- Page Count: 11
- Language: English