Environmental Leadership – A Balanced Approach Towards a Knowledge – Based Competitive Advantage
Environmental Leadership – A Balanced Approach Towards a Knowledge – Based Competitive Advantage

Summary/Abstract: Under the circumstances of a more and more competitive business environment, arises the necessity of developing new sources of competitive advantage for the companies. The context of knowledge based economy and knowledge based society produced several mutations regarding the strategic approaches of leadership process within an organization. Contemporary environmentalism in leading companies has become an integral part of organizational strategy, and the companies that continue to approach environmental problems with re-active solutions and quick fixes will ultimately find themselves in a pronounced competitive disadvantage.

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