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Model of Strategic Management Applied to Health Services
Model of Strategic Management Applied to Health Services

Author(s): Eduard Gabriel Ceptureanu, Sebastian Ion Ceptureanu
Subject(s): Welfare systems, Management and complex organizations, Health and medicine and law
Published by: EDITURA ASE
Keywords: strategic management; health care; strategically focused system; value based competition;

Summary/Abstract: Today the ability to adapt to the constant and rapidly changing environment conditions is becoming the main factor of the success of the health care system Integration into the international area, globalization, and information processes in the society motivate to take strategic actions. Therefore, during the last decades the strategic management and more constructive application of its potential became the most important innovation in private and public sectors. In order to solve the strategic management problems the authors advise to create the model of the strategic management for health care system. The analysis of the strategic management concept revealed that today the focus is on the strategy implementation in the strategic management process. Successfully implemented strategy creates a competitive advantage for organizations. Therefore, the proper development of the strategic management process in health care system would have an impact on the development of health care system sector, as well as on the strategic management system of the whole Romanian economy. Then ultimate aim of the research is to form strategic management model of the Romanian health care system.. Scientific novelty, theoretical and practical significance of the research are the following – the strategic management model of the Romanian health care system, which is focused on the meeting of health needs of patients and potential clients, is prepared. The scientific results of the given article can also be used to develop the strategic actions for state and public institutions, which have an impact on the management of the health care system.

  • Issue Year: 10/2009
  • Issue No: S2
  • Page Range: 1222-1226
  • Page Count: 5
  • Language: English