The Strategic Management for the Electrical SME’s in the Globalization Context
The Strategic Management for the Electrical SME’s in the Globalization Context
Author(s): Alexandru VoicaSubject(s): National Economy, Business Economy / Management, Economic development, Globalization
Published by: EDITURA ASE
Keywords: Inquest; questionnary; electrical SME’s; strategic management; globalization;
Summary/Abstract: In March 2008 I did an inquest in the Bucharest area to analyse the management of the SME’s working in the domain of electrical low voltage. I realised a pragmatically questionnaire which I organisated under three majors themes: the perception of the owners/managers of SME’s about the Romanian electrical equipements market; the globalization of these SME’s; the strategic management of these SME’s in the globalization context. In this paper we do a general analyse of this last theme: which type of management and which experience of the owner/manager we find, how the globalization is in his perception, which are the capabilities for strategics alliances with internationals players in the same field.
Journal: Revista de Management Comparat Internațional
- Issue Year: 10/2009
- Issue No: S2
- Page Range: 1141-1145
- Page Count: 5
- Language: English