The Assessment of the Communication Efficiency with Stakeholders Threw Events
The Assessment of the Communication Efficiency with Stakeholders Threw Events

Summary/Abstract: One of the key elements of marketing is represented by communication with its stakeholders, through a diversity of methods and channels of communication, one of these being represented by the communication through events. In the past years, in our country, there has also been developed this way to communicate through events, both with customers and with other partners, where we may also include the company’s employees. Either it is an activity organized regularly or sporadically, events have the role and purpose to bring together people who have a common interest, no matter if this meeting is held in a real place or a virtual one. Bearing in mind the novelty of the method used, there are not yet researches to highlight its importance and the modality by which this helps the organization that adheres to it. Starting from the point that in many countries the communication strategies through events is more developed in practice than in theory, a more detailed description can lead to further developing theories. Thus a research is still being conducted regarding the communication steps through events, of the companies that are active on the market, to see the importance given by the above-mentioned organizations to this method.

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