Internal Strategic Analysis and its Particularities of Companies from the Republic of Moldova
Internal Strategic Analysis and its Particularities of Companies from the Republic of Moldova

Summary/Abstract: The article presents the aspects of internal strategic analysis and its particularities of companies from the Republic of Moldova. The author shows how the transition to market economy affects the methodology of strategic diagnostic and suggests that in modern conditions, when companies are limited in scope to extend the resources potential, the analysis of capacities and internal resources of the company should be a starting point for developing the strategy. The logical framework of strategic approach "from the resources to the strategy" appears to be the most appropriate for companies in Republic of Moldova. However, it should seek to meet the requirements of the external environment of the company. It is also underlined that the resources-based approach considers not only the development of existing resources, but also developing a database of potential resources of the firm which should contribute to ensure a sustainable competitive advantage and a high degree of profitability.

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