Classification of Romanian Industrial Companies based on the Management Strategic Dimension Cover Image

Classification of Romanian Industrial Companies based on the Management Strategic Dimension
Classification of Romanian Industrial Companies based on the Management Strategic Dimension

Author(s): Ion Verboncu, Ovidiu Nicolescu, Marian Năstase, Ion Popa
Subject(s): National Economy, Business Economy / Management, Micro-Economics, Socio-Economic Research
Published by: EDITURA ASE
Keywords: strategy; endogenous variables; exogenous variables; managerial tools; performance;

Summary/Abstract: The interest for strategy expressed within Romanian companies was caused by the fact that the external context has become more and more dynamic and unpredictable, allowing to different factors to exert a more powerful influence over the enterprise than previously expected. Consequently, by elaborating global and specialized strategies the companies try to anticipate and even to shape their direct environment. The analysis performed at this stage is focused on highlighting the main impact elements of endogenous and exogenous variables, conditioning the strategic and cultural dimension of the company related to its managerial and economic performances and, especially, the extent to which the managers understand and use such managerial tools in order to get performances and trigger excellence in management and implicitly excellence in business.

  • Issue Year: 10/2009
  • Issue No: 5
  • Page Range: 942-950
  • Page Count: 9
  • Language: English