Gestures, ideologies and meaning in TV debates: A multimodal approach
Gestures, ideologies and meaning in TV debates: A multimodal approach
Author(s): Nicolae Sorin DrăganSubject(s): Language studies, Language and Literature Studies
Published by: Editura Universitatii Transilvania din Brasov
Keywords: presidential debate; multimodal analysis; ideological orientation; political semiotics; political communication culture;
Summary/Abstract: In this article we will analyze how political actors - involved in the presidential TV debates - use certain semiotic strategies to manage the relationship between gestures and their ideological orientation. We developed a multimodal analysis for some relevant sequences during the presidential debates from November 2014. For this purpose, we used a Multimodal Professional Analysis Tool, ELAN, which allowed us the annotation and dynamic analysis of the semiotic behavior of the political actors involved in the analyzed sequences.
Journal: Bulletin of the Transilvania University of Braşov, Series IV: Philology & Cultural Studies
- Issue Year: 11/2018
- Issue No: 2
- Page Range: 91-108
- Page Count: 18
- Language: English