The image of women in Romanian advertising: The 1890s-1920s. A discourse analysis approach
The image of women in Romanian advertising: The 1890s-1920s. A discourse analysis approach
Author(s): Cristina Dimulescu, Andreea NechiforSubject(s): Language studies, Language and Literature Studies
Published by: Editura Universitatii Transilvania din Brasov
Keywords: discourse analysis; woman portrait; gender studies; advertisements; diachronic and synchronic approach;
Summary/Abstract: This paper attempts at depicting the image of women as portrayed in Romanian advertising in the last part of the 19th century and at the beginning of the 20th century. The theoretical framework of analysis combines instruments of discourse analysis and pragmatics with gender studies concepts and it is part of larger research dedicated to the study of the image of the woman as portrayed by adverts throughout time, in Romania. As our research will prove, the way in which the image of women has been captured by the discourse of advertising has undergone changes, as a reflection of the mentalities and implications generated by the historical and social background.
Journal: Bulletin of the Transilvania University of Braşov, Series IV: Philology & Cultural Studies
- Issue Year: 11/2018
- Issue No: 2
- Page Range: 71-90
- Page Count: 20
- Language: English