Społeczna odpowiedzialność w marketingu – wybrane aspekty
Social responsibility in marketing – selected aspects

Summary/Abstract: The evolution and formation of new marketing dimensions is the effect of transformations that have been taking place in the environment. The implementation of the CSR conception, treated as an important area of marketing activities of companies in the XXI century, constitutes an attempt to see a bigger picture of marketing. From the point of view of marketing, the conception of CSR, understood as the competition for standards, creates for companies a variety of possibilities to diversify marketing activities and to stand out. The aim of the present paper is an attempt to show the importance and the possibilities of the implementation of CSR tools and activities into marketing activities of companies.

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