Współpraca z organizacjami świadczącymi usługi marketingowe z perspektywy ich klientów
Cooperation with the Organisations Providing Marketing Services in their Customers’ Perspective

Summary/Abstract: The objective of the article is to analyse and assess the level of cooperation of the companies rendering marketing services with their customers, being considered from the perspective of the latter. There were diagnosed the factors affecting customers’ satisfaction or lack of it. The basics for considerations are findings of the research carried out by the method of face-to-face interviews with managers of the enterprises using marketing services. The obtain results indicate a high level of customers’ satisfaction with marketing services. It is most frequently justified with an adequate level of prices of these services, high quality of them, reliability of business firms and high competence of employees. It concerns both advertising services and research ones. However, there are not any statistically significant differences between the assessment of satisfaction and the majority of features characterising the entities surveyed. The only exclusion is location of enterprises in which case there takes place a weak dependence.

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