Social Responsibility in the Context of Company Performance
Social Responsibility in the Context of Company Performance

Summary/Abstract: The article objective is to present a comprehensive image of the social responsible companies in Romania. The article is highlighting the evolution of the interest in Corporate Social Responsibility (CSR) of the companies on Romanian market. Considering the Romanian customer has more sophisticated needs and given the perception that each customer has regarding the image of a company, it appears that it is desirable and important the involvement of firms into social responsibility. The objective of social responsibility is the development of Romanian economy in which companies create prosperity, while contributing to sustainable development of society and the communities in which it operates. The results for Romanian market are surprising. The trend shows that more and more companies are involved and allocate resources for social responsibility programs regardless. The hypothesis for Romanian market is that investment in CSR does not pay-off, because the investments allocated in social responsible programs represent an additional expense on company profit and loss. The results of the analytical tests are surprising because they do not confirm the hypothesis. It seems that there is sufficient awareness of the importance of the topic on Romanian market. I also appreciate the ethical aspect of social responsibility programs.

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