Corporate Social Responsibility of European Retail Chains in Poland
Corporate Social Responsibility of European Retail Chains in Poland
Author(s): Grażyna ŚmigielskaSubject(s): National Economy, Business Economy / Management, International relations/trade, Economic development
Published by: EDITURA ASE
Keywords: corporate social responsibility; retail trade; international retail chains; practices; Poland;
Summary/Abstract: The article reviews the core conceptual aspects of the corporate social responsibility as a principle of business viability, and then focuses on the relevant practices adopted by major international retail chains operating on the Polish market. The empirical background consists of fact-based accounts, drawn from either corporate websites or retail companies' reports, with a view to generating a kaleidoscopic "rich picture" of current practices. The main conclusions include: the sharp increase in public's and authorities' sensitivity towards social responsibility in business, the switch from external pressure to self-commitment of retail companies in pursuing relevant actions, and the concern towards fitting measures taken in this respect into corporate strategies, also adapting them to peculiarities of Polish market.
Journal: Revista de Management Comparat Internațional
- Issue Year: 14/2013
- Issue No: 1
- Page Range: 127-137
- Page Count: 11
- Language: English