Factors Associated with Successful Export Performance: A Study of Thai International Service Firms
Factors Associated with Successful Export Performance: A Study of Thai International Service Firms
Author(s): Araya Hongchindaket, Akkapong Kittisarn, Philip A. NeckSubject(s): Supranational / Global Economy, Business Economy / Management, Micro-Economics, International relations/trade, Economic development, Marketing / Advertising
Published by: EDITURA ASE
Keywords: services export; export performance; international marketing; relationship marketing; relational norms; legal contract;
Summary/Abstract: International service enterprises have become critical in the global market. As a result, there is an increasing need to investigate what factors contribute to creating successful firms. Meanwhile, creating and maintaining long-term relationships between service firm exporters and business clients are seen as an effective tool to enhance a firm’s performance. A proposed follow-up study will develop and empirically test a theoretical framework of the antecedents that cover organizational issues, plural forms of governance mechanism and performance implications of successful inter-firm relationships. This study is designed to extend previous research of the service sector in Thailand.
Journal: Revista de Management Comparat Internațional
- Issue Year: 14/2013
- Issue No: 1
- Page Range: 54-62
- Page Count: 9
- Language: English