Интернет-предчувствия
Internet-Presentiments

Summary/Abstract: The text outlines the various impacts of the internet (and the computer as a means of communication) on the traditional media and the media environment as a whole. In the long run this impact is expected to change the communicative and consequently the cultural paradigm, which involves the disintegration of mass audiences, the loss of ideological references in communication and the end of ‘the culture of evidence’. The role of the Internet transforms McLuhan’s metaphorical ‘global village’ into a ‘global city’.

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