Innovation Management – Solution in the Context of the Contemporary Society Challenges
Innovation Management – Solution in the Context of the Contemporary Society Challenges

Summary/Abstract: The current paper offers an insight into innovation management, and a perspective on how it can be a solution for dealing with the challenges and threats of the contemporary society. The analysis is based on a theoretical research conducted to observe if, how, and to what extent does innovation help and take advantage of the internal and external environmental opportunities that exist. The result is that through innovation, and by accomplishing and efficient innovation management, organizations can overcome many of the challenges which the contemporary economy presents. And, not lastly, it is important to say, that even though it is well know that innovation is a positive thing, it must be “handled” with care, to make sure we use it at it’s fullest potential, without any major disadvantages.

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