Participate (or not) in International Trade Fairs? Decision Factors of Portuguese Managers
Participate (or not) in International Trade Fairs? Decision Factors of Portuguese Managers
Author(s): José de Freitas Santos, Pedro Bruno Mendonça da SilvaSubject(s): National Economy, Business Economy / Management, Micro-Economics, International relations/trade
Published by: EDITURA ASE
Keywords: International trade fairs; Firm’s decision factors; Portuguese SME’s; Principal Component Analysis;
Summary/Abstract: Portugal is a small economy, with an open domestic market that needs competitive exporters to prosper. Trade fairs are an international promotion tool that can be used by firms when considering export development and expansion. This study identifies and evaluates the critical factors that influenced the decision making process of Portuguese SME’s (Small and Medium-Sized Enterprises) managers to participate (or not) in international trade fairs. The results indicate that the firm’s critical decisions factors to select an international trade fair were value for money and the stand (location, typology and size).
Journal: Revista de Management Comparat Internațional
- Issue Year: 14/2013
- Issue No: 5
- Page Range: 689-703
- Page Count: 15
- Language: English