Book Publishing Business in Romania – An Analysis from the Perspective of Porter's Five Force Model
Book Publishing Business in Romania – An Analysis from the Perspective of Porter's Five Force Model
Author(s): Ana-Maria GrigoreSubject(s): National Economy, Business Economy / Management, Micro-Economics, Methodology and research technology, Economic development
Published by: EDITURA ASE
Keywords: business strategy; book publishing industry; Porter`s model;
Summary/Abstract: The book publishing industry is facing numerous challenges and opportunities resulting from various fundamental forces. An understanding of the forces that are shaping and shifting the competitive landscape is useful not only in understanding the strategic positioning decisions of the firms in this industry, but also in understanding the dramatic structural changes that are currently occurring in the publishing production and distribution sector. We frame this discussion using the analytical concepts of value chains and Porter’s Five Forces.
Journal: Revista de Management Comparat Internațional
- Issue Year: 15/2014
- Issue No: 1
- Page Range: 31-47
- Page Count: 17
- Language: English