АНАЛИЗ НА ДЕЙНОСТТА НА ОРГАНИЗАЦИИТЕ ЗА НАСЪРЧАВАНЕ НА ТЪРГОВИЯТА
ANALYSIS OF THE ACTIVITY OF TRADE PROMOTION ORGANIZATIONS

Summary/Abstract: The export promotion organizations (or as they are generally and more often called in the economic literature – trade promotion organization) are common both in the developing and in the developed countries. Their activities include image building of the exporters, legal advice, advertising and marketing of local prod ucts, dissemination of information, assistance of the companies in export planning and preparation, promoting the export interest for the business, providing for organizational help through different programs, conducting market research etc. The management and the design of the national export promotion has three key dimensions. The first one refers to the degree of independence of the leading promotion agency from the government. The second one refers to the coordination of the export promotion services. The third one is related to the degree the export promotion (especially its provision) is decentralized. The paper analyses the trade promotion organizations from three different perspectives: the alternative organizational designs; the interaction with other actors operating in their economic, political and administrative context and the internal organizational aspects of these organizations. It explores and classifies the services (programs) the trade promotion organizations provide as well as issues related to their preliminary targeting, resource allocation and the problem with the actual assessment of their efficiency.

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