„Falusi képeskönyv” – népies témájú fotográfiák az Új Időkben
“Village Album”: Rural Photography in Új Idők Magazine

Summary/Abstract: The study analyses photographs of rural subjects taken by the so-called “Hungarian style” photographers for the conservative illustrated literary weekly Új Idők (1894–1949), and their use in the press. This entails the examination of 481 photographs, from 52 different locations, by 36 photographers, with special emphasis on photos taken in Csömör. From around 1925 onwards, almost from the moment of their birth, the photographs following this new trend inundated the contemporary press, and out of all media Új Idők was the most receptive for these images from the second half of the 1920s. The majority of the photos that can be classified as “Hungarian style” depict rural life, especially folklore attires. The number of these images peaks around World War II: nearly 40% of all the photographs taken in 25 years were published between 1938 and 1944.With 46 images published, the most frequently featured settlement photographed for Új Idők was Csömör. Since the title of the photographs was a description of the scene or the atmosphere capture and did not include the name of the location, it is justifiable to assume that the selection of the pho- tographs to be published was largely governed by aesthetic considerations and photo-technological novelty.

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