Interactive entertainment companies. Financial effectiveness tendencies
Interactive entertainment companies. Financial effectiveness tendencies
Author(s): Michał ScheibeSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: entertainment sector; video games; stock market
Summary/Abstract: The article analyse effectiveness of assets usage and financial flows in the context of profit generation by the publicly traded companies of the interactive entertainment sector and their capitalization growth. In the research the biggest American and European companies have been considered in light of their revenues and business model of programming together with publishing: Activision Blizzard, Electronic Arts, Ubisoft oraz Take-Two Interactive. There have been a few financial effectiveness ratios proposed in connection to fundamental analysis of stock market companies.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2018
- Issue No: 53/1
- Page Range: 77-92
- Page Count: 16
- Language: English