Trust and E-Commerce in the Ukraine and Poland in the Eyes of Young Urban Professionals
Trust and E-Commerce in the Ukraine and Poland in the Eyes of Young Urban Professionals
Author(s): Jacek WoźniakSubject(s): National Economy, Economic development, ICT Information and Communications Technologies, Socio-Economic Research
Published by: EDITURA ASE
Keywords: e-commerce; e-readiness; trust; e-business; barriers for e-commerce; Poland; Ukraine; ICT;
Summary/Abstract: The article seeks an explanation of the fact that an average Ukrainian's e-commerce expenses is almost three times as high as a Pole’s, measured as a percentage of their wallet. Based on statistical data from both these countries and sector reports, it is showed that technical, legal and organizational conditions for e-commerce are slightly worse in the Ukraine then they are in Poland and other EU countries. An e-questionnaire given to early adaptors of new technological trends – two groups of ca. 100 of young professionals from big cities in Poland and Ukraine, showed that the level of trust toward people met over the Internet is radically higher in the Ukraine than in Poland. The trust factor was taken to be one of the possible explanations for this phenomenon.
Journal: Revista de Management Comparat Internațional
- Issue Year: 16/2015
- Issue No: 2
- Page Range: 159-176
- Page Count: 18
- Language: English