Persuasive-Communication and Manipulative-Communication Concepts in Television Programmeof the Reality TV Genre
Persuasive-Communication and Manipulative-Communication Concepts in Television Programmeof the Reality TV Genre
Author(s): Veronika GondekováSubject(s): Education, Psychology, Communication studies, Sociology
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Communication concept; Communication tools; Persuasion; Manipulation; Reality TV
Summary/Abstract: The study explores determinants of the nature of communication concepts. A communication concept is a communication access which is used by communicators to reach their goal. In text a communication concept is realised by communication tools. There are three types of communication tools: persuasive techniques,arguments and stereotypes. Communication tools are the main determinants of a communication concept’s nature. A communication concept can be persuasive-communication and manipulative-communication.The nature of communication concept as whole is determined by the position of its components on an axis between persuasion and manipulation. The aim of this study is to characterize and theoretically determine components of communication concepts in reality TV programmes of reality TV in Slovakia.
Journal: Media Literacy and Academic Research
- Issue Year: 1/2018
- Issue No: 2
- Page Range: 51-59
- Page Count: 9
- Language: English