Competitor analysis and competitive strategies Cover Image

Competitor analysis and competitive strategies
Competitor analysis and competitive strategies

Author(s): Jasmina Ognjanović
Subject(s): Business Economy / Management
Published by: Факултет за хотелијерство и туризам у Врњачкој Бањи
Keywords: competition; competitive advantage; generic strategy;

Summary/Abstract: Competitors are an integral part of the microenvironment whose business heavily affects the activities of a particular organization, its growth, profitability, market share. The organization needs to keep up with the events in the competitive environment, anticipate the actions of competitors and take advantage of their weaknesses. For these purposes, the Porter's framework of "five factors", including the rivalry among existing organizations, the risk of potential newcomers, customer bargaining power, bargaining power of suppliers and substitutes, is used. In order to enable organizations to successfully defend their market position and increase their market share specific competitive strategies have been developed including: the market leader strategy, market-challenger strategy, market-follower strategy and market-nicher strategy.

  • Issue Year: 3/2015
  • Issue No: 2
  • Page Range: 80-88
  • Page Count: 9
  • Language: English