The Analysis of the Efficiency of Capital Investments in Trade of Serbia
The Analysis of the Efficiency of Capital Investments in Trade of Serbia

Summary/Abstract: The capital investments are significant factor of efficiency of trading companies business. The aim of this work is to empirically research the efficiency of capital expenditure in fixed assets of trading companies, with detailed insight into Serbia. All the relevant methods of research are applied, above all comparative and statistical analysis. The results of the research show that the efficiency of fixed capital expenditure of trading companies in Serbia are significantly lower compared to countries with developed market economy and EU. It is the result of unfavourable business conditions and low purchasing power of citizens. The main contribution of this work is to indicate the need of undertaking relevant measures by managers of trading companies so as to improve efficiency of capital expenditures in fixed assets, as important determinant of overall performance. These measures are primarily related to stronger implementation of modern technology, faster development of electronic trade, research, development and innovation.

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