Finančná kríza 2008 a médiá
Financial Crisis 2008 and Media

Summary/Abstract: At a time when more than 10 years have passed since the outbreak of the last financial crisis, media experts are trying to find a global answer to the question of how the financial crisis has marked and influenced journalism in individual countries all over the world. Regarding the local environment, in the context of the crisis, it is very clear that the Slovak media market was significantly affected by the decline in advertising and advertising revenues in the post-crisis period. In our study, we analyze the financial performance of key media houses in Slovakia, and point to the fact that the decline in profitability was one of the factors which drove the strategic investors out of the market. Furthermore, in the aftermath of the crisis we see a tendency towards weakening of commitment to journalism within traditional media in favor of the business interests of the shareholders.

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