REGULATION OF AUTOMATED INDIVIDUAL DECISION-MAKING AND ARTIFICIALLY INTELLIGENT ALGORITHMIC SYSTEMS: IS THE GDPR A POWERFUL ENOUGH MECHANISM TO PROTECT DATA SUBJECTS?
REGULATION OF AUTOMATED INDIVIDUAL DECISION-MAKING AND ARTIFICIALLY INTELLIGENT ALGORITHMIC SYSTEMS: IS THE GDPR A POWERFUL ENOUGH MECHANISM TO PROTECT DATA SUBJECTS?

Summary/Abstract: I inspected the relevant literature on automated decision-making in the GDPR, providing both quantitative evidence on trends and numerous in-depth empirical examples. Using data from Ascend2, Liana Technologies, Marketo, Spiceworks, and Talend, I performed analyses and made estimates regarding the main benefits of marketing automation, the most valuable features of a marketing automation system, improvements expected in organizations following GDPR compliance, steps organizations plan to take to prepare for GDPR, the most effective tactics used to optimize marketing automation, and types of marketing technology used by companies.

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