НОВ МЕТОД ЗА КОМУНИКАЦИЯ МЕЖДУ ОНЛАЙН МЕДИИ И ЧИТАТЕЛИ И АНАЛИЗ НА ОБЩЕСТВЕНОТО МНЕНИЕ
A NEW METHOD OF COMMUNICATION BETWEEN ONLINE MEDIA AND READERS AND PUBLIC OPINION ANALYSIS
Author(s): Diana Tisheva, Georgi Dimitroff, Ivaylo DobrevSubject(s): Economy, ICT Information and Communications Technologies
Published by: Софийски университет »Св. Климент Охридски«
Keywords: online media; online voting; reader-media communication; concept extraction; comments; votable concepts; DBPedia Concepts; Spreading Activation;
Summary/Abstract: In this article the authors present a new method of communication between online media and its users, allowing readers to express their views on the information published in the media in an easy, intuitive and structured way. The specific communication information that is elicitated afterwords would provide a number of opportunities and competitive advantages to the media as it could be used in marketing, sociological research, education and all areas of public opinion analysis.
Journal: Годишник на Стопанския факултет на СУ „Св. Климент Охридски“
- Issue Year: 16/2018
- Issue No: 1
- Page Range: 313-331
- Page Count: 19
- Language: Bulgarian