The Iberian Ham: an Identity Product? Cover Image

Le jambon ibérique : un produit identitaire?
The Iberian Ham: an Identity Product?

Author(s): Joël Brémond
Subject(s): Cultural history, Identity of Collectives
Published by: Risoprint
Keywords: Jamón ibérico; Bellota; Dehesa; Montanera; identity product; brand product;

Summary/Abstract: Ham from Iberian pigs (jamón ibérico) is the ultimate Spanish food, both as an emblem and as a sign of prestige. Its success over the last several decades has led to an increase in production, but also produced confusion in the various types of Iberian hams offered and in public perception. This article presents a review of the specific factors of this product and analyses the legal framework as well as the various levels of production involved. It attempts to determine whether Iberian ham has a specific product identity or if it just follows a brand logic.

  • Issue Year: 08/2015
  • Issue No: Suppl.2
  • Page Range: 21-34
  • Page Count: 14
  • Language: French