Brand promotion on Snapchat, Instagram and YouTube Cover Image

Promocja marek na Snapchacie, Instagramie i YouTubie
Brand promotion on Snapchat, Instagram and YouTube

Author(s): Patrycja Mazur
Subject(s): Communication studies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: new audiovisual media; branding; YouTube; Instagram; Snapchat

Summary/Abstract: The text describes brand promotion in the new new audio-visual media (Snapchat, Instagram and YouTube) that become main channels for reaching a desired target group. It includes case study of two selected brands and their profiles in the discussed social media. These are: FMCG brand Coca-Cola Poland and chain of cosmetics stores Sephora Poland. The aim of the work is not only to show the differences between discussed social media that belong to one brand, but also to show different ways to manage profiles by companies from different sectors.

  • Issue Year: 2018
  • Issue No: 5
  • Page Range: 117-126
  • Page Count: 10
  • Language: Polish