Společenská odpovědnost u profesionálních sportovních klubů v České republice
Social responsibility at professional sports clubs in the Czech Republic
Author(s): Vilém KunzSubject(s): Sports Studies, Marketing / Advertising
Published by: Lingvokulturologické a prekladateľsko-tlmočnícke centrum excelentnosti pri Filozofickej fakulte Prešovskej university v Prešove (LPTCE)
Keywords: sport;orporate social responsibility;stakeholders;AC SParta Praha;FK Teplice;HC Sparta Praha;SK Baťa
Summary/Abstract: The paper focuses on the issue of social responsibility (CSR) in the field of sport which has appeared among increasingly discussed topics in recent years not only in the academic community. According to experts, there are many rational reasons for a close integration of sport and CSR, or the use of sport as a suitable means for CSR. Attention to CSR issues is also paid by many professional sports clubs worldwide. There are also some leading sports clubs in the Czech Republic that deal with CSR issues on the managerial level.
Journal: Jazyk a kultúra
- Issue Year: 9/2018
- Issue No: 35
- Page Range: 137-143
- Page Count: 7
- Language: Czech