El Cultivo De Flores Exóticas, Alternativa De Desarrollo Económico Y Social En Una Comunidad Rural
Exotic flowers growing as an alternative for economic and social development in a rural community

Summary/Abstract: The flower activity carried Ejido producers Raymundo Enriquez is characterized by having few marketing channels, the activity is developed empirically, no legal or financial control are observed and there is evidence that a targeted training be promoted. These elements prevent visualize their financial convenience and diagnose the level of development as a producer organization so that management plays a very important role within the organization, due to the changes experienced in the economic and social structures in which they operate , hence arises the need to include new forms of management for Regional Development. This research aims to determine the mercadológicos factors influencing the production and sale of exotic flowers: red Hawaiian, Hawaiian rose and iris network, harvested in the Ejido Raymundo Enriquez in Tapachula, Chiapas. The case study method was used. The research design corresponded to a qualitative approach, transactional and non experimental design; Likewise, attempting to relate the findings he focused on a descriptive study, using the technique of observation. Also survey and interview techniques were applied. The results are presented by cross tables showing the strength of demand and the need for technological improvement that benefits the quality of flowers produced. A process diagram for control is proposed. Conclusively the need to walk in the direction of the registration of the designation of origin and the implementation of a costing system is highlighted.

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