W kierunku normalizacji wyników badań o handlu detalicznym. Próba reklasyfikacji działalności handlowej
Retail Reclassification as an Important Step in Normalisation Process in Retail Studies

Summary/Abstract: The article focuses on an important problem of retail data sources and ability to make inventory databases comparable. The biggest problem with the inventory methods lay in difficulties to compare the results from different research. This fact has resulted from: existence of only one widely known, not fully corresponding to reality retail classification (public PKD) (1), diversified typology of the retail structure created by each researcher for their own purpose (2), and the lack of unambiguous definitions of such terms as a retail point, a shop etc. (3). The aim of the article is to establish an alternative to the PKD retail typology, based on the author’s experience from many inventories. The essence of this topology lies in an ability to broaden and deepen the presented structure on the basis of the individual researcher’s needs. Five-level structure of the typology shows answers to the different types of questions, not only about the branches but about the retail point types (discount, shopping mall etc.) among others. Simultaneously, the typology is still open and can be modified. In the text, there are discussed retail data sources with the biggest emphasis on the inventory method. Next, there are presented analysis of the compliance level between public statistical data and the results from own inventory of 3 case studies: Nysa, Bielsko-Biała, and Wrocław. The raw statistical data of those cities were directly used to build the retail typology presented in the article.

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