Wpływ założeń teorii New Public Management (NPM) oraz Experiential Marketing (ExM) na efekty rozwojowe jednostek samorządu terytorialnego (JST)
The Impact of Assumptions Theory of New Public Management (NPM) and the Theory of Experiential Marketing (EXM) on Developmental Outcomes Regional and Local Authorities

Summary/Abstract: The aim of the study is to present the potential effects of development and evaluation of performance indicators as a result of the implementation by the authorities Regional and Local Authorities assumptions of the theory of New Public Management (NPM) and the theory of Experiential Marketing (EXM). The study assumed that the effect of the implementation of the objectives of development theory NPM is primarily economic growth of individual local governments. In contrast, the effect of development, in the case of adapting assumptions EXM theory, is to improve the competitiveness of the brand selected Local Government Units.

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