THE IMPACT OF ONLINE ENVIRONMENT ON TOURISM
THE IMPACT OF ONLINE ENVIRONMENT ON TOURISM

Summary/Abstract: The online tourism is part of e-commerce and unites some of the fastestgrowing technologies, such as communications and information technology,the hospitality industry, and strategic management / marketing / planning.Online tourism activities involve tour operators, travel agencies and otherentities with tourism-related interests in the virtual space through a dedicatedportal. The phenomenon itself has implications for the tourist services consumer.The Internet has revolutionized the travel industry both as a source ofinformation and as a sales channel. Online marketing, photographs, andconsumer reviews are bringing destinations and attractions to the screens ofpotential travellers around the world. The ease with which a customer canreview and compare travel options opens up new markets for both large andsmall businesses and the ability to confirm prices and purchase services onlinebenefits travellers and businesses alike.

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