E-commerce i płatności mobilne dla rozdrobnionych i lokalnych rynków – studium przypadku należącej do sektora MŚP firmy zajmującej się publicznym transportem zbiorowym
E-commerce and Mobile Payments Systems for Fragmented or Local Markets – a Case Study of SME Public Transport Operator
Author(s): Irena Jałmużna, Jan Królikowski, Paulina MyszkowskaSubject(s): Micro-Economics, Social development, Management and complex organizations, ICT Information and Communications Technologies
Published by: Społeczna Akademia Nauk
Keywords: mobile payments; electronic ticketing system; efficiency of logistics services; quality of transport services; e-commerce technologies;
Summary/Abstract: This paper presents a project of mobile payment system aimed at improving the quality of logistic services of an exemplary public transport operator in the Lodz region. The project is based on an assessment of the quality of logistic services provided by the carrier. Research has shown the need for mobile payments to reduce travel times and improve service quality. Consequently, a ticketing system for passengers of a researched company using e-commerce ticketing solutions was designed, with particular focus on mobile payment tools.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 18/2017
- Issue No: 4.3
- Page Range: 269-288
- Page Count: 20
- Language: Polish