ANALIZA WPŁYWU ZBLIŻAJĄCEJ SIĘ PREMIERY GRY NA RENTOWNOŚĆ I RYZYKO INWESTYCJI W AKCJE SPÓŁEK Z BRANŻY GIER WIDEO
THE ANALYSIS OF THE UPCOMING GAME PREMIERE INFLUENCE ON YIELD AND RISK OF INVESTMENT IN VIDEO GAMES COMPANIES STOCKS

Summary/Abstract: The purpose of this article is to analyse the formation of yield and risk of investment in video games companies’ stocks in pre-premiere periods. The objects of the studies conducted were time series of fourteen companies’ stocks listed on the WSE in the period from January 4th, 2010 to July 31st, 2017. Yield and risk measures commonly used in distribution analysis were applied in this study. The event which was a reference point for all calculations was a video game premiere. The conducted study allowed for stating that yield as well as risk of the investment are related to the period of awaiting for the game premiere. The results reached indicate that the average yield increases along with investment time frames increasing in relation to date of a video game premiere. In view of distinct indications of different kinds of risk measures the assessment of risk of investment in video games companies’ stocks depends on the aspect in which the risk is percieved.

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