KSZTAŁTOWANIE MARKI PRACODAWCY W KONTEKŚCIE STRATEGII BIZNESOWYCH I WYBRANYCH CHARAKTERYSTYK POLSKICH PRZEDSIĘBIORSTW REALIZUJĄCYCH BEZPOŚREDNIE INWESTYCJE ZAGRANICZNE
EMPLOYER BRANDING IN THE CONTEXT OF BUSINESS STRATEGIES AND SELECTED CHARACTERISTICS OF POLISH COMPANIES REALIZING FOREIGN DIRECT INVESTMENT

Summary/Abstract: The main goal is to identify and analyze some potential regularities in the relationship between employer branding activities performed by the Polish international companies, their generic business strategies and selected characteristics. To reach this goal the empirical research has been conducted. With regard to the generic strategies, and basing on descriptive statistics, the distribution of such evaluations as: companies’ performance results, human factor as competitive factor and particular developments composing employer branding is established. Further correlational analyses cover the selected characteristics in the range of centralization/decentralization activities, direction of knowledge flow and the level of developments defining employer branding as a variable determining company’s performance results. The verification of hypotheses allows to conclude that the increase in the geographical spread index goes in line with the increase of advancement level of employer branding.

• Details
• Contents