WYKORZYSTANIE PODEJŚCIA ZWINNEGO W BUDOWANIU MARKI PRACODAWCY
AGILE APPROACH IN EMPLOYER BRAND BUILDING

Summary/Abstract: Currently, agile approach is more frequently used to organise business processes. It was initially used in the projects on software development and became methodical foundations to streamlining employer branding development processes. The authors present the results of research on agile approach which has been conducted in the last 10 years in 49 organisations. The article presents a fragment of research on how employer branding is shaped. The article is divided into three parts: theoretical (where the authors define agile approach), empirical (presenting comparative analysis of two organisations where employer branding is shaped completely differently) and finally, directions for improvement and determinants for developing employer branding with the use of agile approach.

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