Restrukturyzacja górskiego ośrodka turystyki masowej: przykład Zakopanego
Reconstructing Mountain Mass Tourism Resort: The Case of Zakopane, Poland
Author(s): Ewa Szulc-DąbrowieckaSubject(s): Management and complex organizations, Economic development, Tourism
Published by: Społeczna Akademia Nauk
Keywords: tourist resort; tourist product; Tourist Area Life Cycle; tourism development strategy;
Summary/Abstract: Zakopane is the most popular mountain resort in Poland. With reference to The Area Life Cycle proposed by Butler, the author claims that Zakopane have already reached the stagnation phase. The further development requires active intervention. The study indicates the town employed mainly product diversification strategy (provision of diversified forms of leasure attractions, improvement of accomodation, introduction of conference tourism). As the vast number of visitors are day excursionists, the town undertook measures to regulate the car traffic.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 18/2017
- Issue No: 8.3
- Page Range: 233-248
- Page Count: 16
- Language: Polish