Experimental Study of Mobile Number Portability – Could It Be a Potential Breakthrough in Indonesia Telecommunication Market?
Experimental Study of Mobile Number Portability – Could It Be a Potential Breakthrough in Indonesia Telecommunication Market?

Summary/Abstract: This research emphasized on the moderation effect to customer knowledge which linked between MNP and switching attitudes. The result would led to the compositon domains, from call quality, customer complement, customer attachment, and corporate reputation on switching attitudes moderated by knowledge of MNP. Experimental method was excuted to 168 cellular card users in Indonesia. The experimental group further discrete into two catagories as 85 respondents with MNP knowledge and 83 respondents for control group. Analyzing the moderating model using multi-group PLS-SEM. The results demonstrate that the presence of moderation for knowledge of MNP did not affect significantly on switching attitudes for both groups. It indicated that the implementation of MNP will not interfere on the substantial ratio of customer switch to telecommunication industry in Indonesia. The originality of this study is by conducting the MNP experimental research in countries that have not applied MNP and adding switching attitudes with the moderation role from knowledge of MNP.

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